LEATHER NATURALLY promotes the use of globally-manufactured sustainable leather and seeks to inspire and inform designer, creators, and consumers about its beauty, quality and versatility.
LEATHER NATURALLY promotes its activities at major leather fairs and selected conferences. It reaches consumers via the Metcha global campaign. www.metcha.com
Objectives of The American Leather Chemists Association
> To promote the advancement of the knowledge of science and engineering especially in regard to their application to problems facing the leather and leather products industries;
> To encourage and promote the full use of science and engineering in their applications to the leather and leather product industries;
> To publish the result of investigations and research dealing with the above objectives;
> To maintain a set of official methods for the evaluation of leather, leather products, and materials used in their manufacture.
The L&HCA is a full-service industry trade association. The association provides its members with government, public relations, and international trade assistance and support. L&HCA is a cooperator organization under the US Department of Agriculture’s foreign market development and market access programs, assisting US firms to develop new markets for agricultural exports and to provide the insights and support services necessary for success.
As well as promoting the quality of US-sourced products, we also lead the way working to establish and promote best practice in leather production, to set new international standards in sustainability and traceability, and to promote those values to stakeholders around the world. L&HCA is at the forefront of the industry’s needs, providing the industry and stakeholders with education and technical information to compete in today’s global marketplace.